About Go-To-Market Strategies (GTMS)
Go-To-Market Strategies is a resource center for sales and marketing professionals and business leaders. We help companies practically integrate the magic of marketing with the science of sales through:
When companies need to achieve big aspirations with limited budgets, they choose Go-To-Market Strategies resources to mentor them to success.
Go-To-Market Strategies Background:
Founded by Shannon Kavanaugh in 2001, Go-To-Market Strategies was borne from the idea that experienced sales and marketing mentorship should be available to, and affordable for, both small and large businesses alike. The company quickly realized that no matter how experienced you are in sales and marketing, everyone needs a mentor:
- 75% of executives point to mentoring as playing a key role in their careers.
- Managerial productivity increased by 88% when mentoring was involved, versus only a 24% increase with training alone.
- 71% of Fortune 500 companies use mentoring to ensure learning occurs in their organizations.
(SOURCE: ASTD—Workplace Learning and Performance—www.astd.org)
Go-To-Market Strategies aims to provide the sales and marketing resources and mentorship necessary for professionals of all levels. |
