The Magic of Marketing Workshop is a boot camp for business leaders and marketing professionals. The Magic of Marketing workshop agenda covers all aspects of marketing, providing both strategic and implementation guidance to you and your organization, so you can put the magic of marketing to work for your company.

Where: The Columbia Tower Building, The Columbia Tower Club
701 5th Ave. 75th Floor Seattle, WA 98104

When: 10 a.m. to 4 p.m. PST

Cost: $149.00

NOTE: You will also be responsible for parking fees in The Columbia Tower Building. Business attire is required at the Columbia Tower Club (no jeans or athletic shoes).

What's Covered?

This workshop provides a roadmap, plus proven tips and tricks, for building a successful marketing strategy and mix. Available as a public workshop, online webinar series, or as a customized, onsite training program, you will learn to:

• Develop a successful marketing plan that maximizes your marketing investment
  
  
• Budget for your marketing effort (how much should you be spending?) and calculate your projected return on investment (ROI)
  
  
• Create your company's brand strategy (position, promise, and personality) and marketing message (25, 50, and 100+ word descriptions)
  
  
• Build effective websites (design, search engine optimization and marketing) and marketing materials (brochures, case studies, etc)
  
  
• Define a target media list, write effective press releases, and gain media coverage for your companies and/or products
  
  
• Execute effective marketing campaigns, using tips and techniques for email, direct mail, advertising, and telemarketing efforts

Can't make it? Check out marketing training via MP3!