Sales and Marketing White Papers, Studies, and Guides |
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The 2009 Email Marketing Benchmark Guide: Brought to you by our partners, MarketingSherpa, this guide provides practical real-world research to help improve your emails' performance, impact, and relationship building.
- 205 Charts, 66 Tables and Images
- 8 Eyetracking Heatmaps
- Research from 1,763 real-life marketers
- 6 new Special Reports including 12 Point Plan to Increase Email Performance
- 8 New "Notes from the Field" Case Studies
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THE STATE OF CRMs:
Benchmarks and Product Guide (2008)
Based on a recent survey of our subscribers, this guide shares CRM benchmarks, product information, and best practice guidance.
This 19-page guide contains:
- The State of CRM Overview
- Survey Results
- Product Guide
- CRM Best Practices
- And much more!
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The Sales and Marketing Salary Study (PDF) includes the analysis and compilation of a recent salary and industry survey we conducted withour subscriber base of over 150,000 sales and marketing professionals and business leaders.
Perfect for the the hiring manager who is building a sales and marketing organization, or an individual who wants to benchmark their career status with their peers, this study provides a real-world guide for standard job descriptions, qualifications, and compensation.
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Sales and Marketing Tips Handbook (PDF)
Go-To-Market Strategies publishes a weekly eNewsletter to help our subscribers integrate the magic of marketing with the science of sales. The Sales & Marketing Tips Handbook is a compilation of many of those articles.
This ebook has over 130 pages of tips on sales and marketing topics:
Section 1: Marketing Planning
Section 2: Branding
Section 3: Marketing Collateral
Section 4: Websites
Section 5: Product Launches
Section 6: Lead Generation
Section 7: Public Relations
Section 8: Sales Planning and Management
Section 9: Sales Tools and Techniques
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